Marketing and sales of digital products and services
Thu 15 September 2022,
8.30 AM to 11.45 AM
Join us at Visitor and Innovation Center Joki, 3. floor (Lemminkäisenkatu 12B, Kupittaa, 20520 Turku)!
Schedule
08.30 – 09.00 Coffee & Breakfast
09.00 – 09.10 Introduction
09.10 – 9.55 Keynote: Melina Schmidt
9.55 – 10.10 Short break and networking
10.10 – 10.55 Keynote: Elise Pietarila
10.55 – 11.05 Wrap-up
11.05 – 11.45 Networking
Speakers of the event
Melina Schmidt
Brand marketing on social media - the customer's journey from first encounter to purchase
”In entrepreneurship, I have always been fascinated by the opportunity to swing into action. I am particularly interested in how in every business and industry there is an area of expertise that can be productized into a package that can be sold online.”
Mel Schmidt is the founder of Kasvuakatemia, business bestie and brand coach. In her more than ten-year career in digital communication, branding and event marketing, Mel has worked with hundreds of international brands, local operators and sole proprietors.
In the fall of 2017, Mel published her first e-book, Menesty somessa, under the name of her advertising agency. This sparked a career as a marketing trainer and speaker. In the summer of 2021, in the middle of the pandemic, the idea of the Kasvuakatemia was born: an inspiring place that would connect Finland’s best coaches and passionate entrepreneurs.
Today, Mel helps companies and the people behind them to grow with the help of branding and digital communication.
Mel Schmidt is the founder of Kasvuakatemia, business bestie and brand coach. In her more than ten-year career in digital communication, branding and event marketing, Mel has worked with hundreds of international brands, local operators and sole proprietors.
In the fall of 2017, Mel published her first e-book, Menesty somessa, under the name of her advertising agency. This sparked a career as a marketing trainer and speaker. In the summer of 2021, in the middle of the pandemic, the idea of the Kasvuakatemia was born: an inspiring place that would connect Finland’s best coaches and passionate entrepreneurs.
Today, Mel helps companies and the people behind them to grow with the help of branding and digital communication.
Elise Pietarila
Forget about feature bloat and focus on the essentials - designing and building user friendly and accessible digital services
”When comparing digital media to traditional media, the only real difference is that digital media is capable of interaction.”
Elise Pietarila is a personable marketing, communications and content production professional and entrepreneur, best known as the CEO of Docventures, Madventures production company Gimmeyawallet Productions and the founder of TubeCon event.
Elise wants to use her influence for good, a good example of which is the organization Startup Refugees, which has revolutionized the entrepreneurship opportunities of asylum seekers.
Elise is a brave pioneer and business leader who has important things to say and personal experiences of success and failure in marketing, using social and digital media, popularizing information, creative management, creating communities, corporate social responsibility and the future of media.
Elise Pietarila is a personable marketing, communications and content production professional and entrepreneur, best known as the CEO of Docventures, Madventures production company Gimmeyawallet Productions and the founder of TubeCon event.
Elise wants to use her influence for good, a good example of which is the organization Startup Refugees, which has revolutionized the entrepreneurship opportunities of asylum seekers.
Elise is a brave pioneer and business leader who has important things to say and personal experiences of success and failure in marketing, using social and digital media, popularizing information, creative management, creating communities, corporate social responsibility and the future of media.