{"id":1059,"date":"2021-12-01T10:30:00","date_gmt":"2021-12-01T08:30:00","guid":{"rendered":"https:\/\/digireactor.fi\/?p=1059"},"modified":"2023-04-17T08:22:10","modified_gmt":"2023-04-17T05:22:10","slug":"they-say-love-the-problem-not-the-solution-what-does-it-mean","status":"publish","type":"post","link":"https:\/\/digireactor.fi\/?p=1059","title":{"rendered":"They say &#8221;Love the problem \u2013 not the solution!&#8221; \u2013 what does it mean?"},"content":{"rendered":"<div class=\"wp-block-post-date\"><time datetime=\"2021-12-01T10:30:00+02:00\">1.12.2021<\/time><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"676\" src=\"https:\/\/digireactor.fi\/wp-content\/uploads\/2021\/11\/question-gbe0a70cff_1920.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" \/><\/figure>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So far, we have heard the slogan \u201cLove the problem \u2013 not the solution!\u201d already in two of&nbsp;<a href=\"https:\/\/digireactor.fi\/?page_id=954\" target=\"_blank\" rel=\"noreferrer noopener\">DigiReactor\u2019s&nbsp;morning events<\/a>. Anssi Rantanen and Ali&nbsp;Jahangiri&nbsp;both talked about that \u2013 and they were perhaps not the only ones. \u201cLove the problem\u201d \u2013 what does that really mean? Problem is usually something that we want to get rid of as fast as possible, isn&#8217;t it?<\/p>\n\n\n\n<p>Ash Maurya, a founder and an entrepreneur of&nbsp;Leanstack, is the father of lean&nbsp;startup&nbsp;as well as that slogan. His&nbsp;excellent&nbsp;Blog from&nbsp;the year&nbsp;2016 (<a href=\"https:\/\/blog.leanstack.com\/love-the-problem-not-your-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/blog.leanstack.com\/love-the-problem-not-your-solution\/<\/a>)&nbsp;is&nbsp;a good starting point if you wish to learn more about this topic.<\/p>\n\n\n\n<p>As we understand, loving the problem means that in order to be able to create a&nbsp;really useful&nbsp;service or product&nbsp;you will have to understand what&nbsp;actually is&nbsp;the problem that calls for a solution. You will need to study your target customers\u2019&nbsp;behaviour, values and consuming preferences. There you will&nbsp;actually need&nbsp;the same skills that we researchers need.&nbsp;You will need to know what&nbsp;are the most suitable ways&nbsp;to acquire data of the problems and needs, how to analyse and interpret that data.<\/p>\n\n\n\n<p>That all sounds very intuitive. Why do we need to remind ourselves on that? We,&nbsp;as humans,&nbsp;tend to rush into solutions. And especially if we&nbsp;already&nbsp;have&nbsp;competences for problem solving \u2013 such as technical skills, market and industry knowledge or an understanding of the existing solutions available. We have been educated to use those skills and knowledge.&nbsp;However, what we&nbsp;actually would&nbsp;need, is a child-like curiosity.&nbsp;Take nothing for granted and be brave to ask the \u2018stupid\u2019 questions.&nbsp;DigiReactor\u2019s&nbsp;<a href=\"https:\/\/digireactor.fi\/?page_id=959\" target=\"_blank\" rel=\"noreferrer noopener\">From idea to digital service and product coaching<\/a>&nbsp;set provides you an opportunity to become that Alice in the Wonderland of digital service development.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Satu Aaltonen<\/strong><br><em>Project Researcher<br>Turku School of Economics<br>University of Turku<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Antti Tuomisto<\/strong><br><em>Lecturer<br>Turku School of Economics<br>University of Turku<\/em> <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Additional materials:&nbsp;<\/strong><\/p>\n\n\n\n<p>A bit old, but&nbsp;nice reminder of the entrepreneurial state of mind needed in this digital service development journey is from Robert&nbsp;Wuebker: \u201cSo what it is that I am not doing?\u201d:&nbsp;<a href=\"https:\/\/medium.com\/@rwuebker\/on-not-teaching-entrepreneurship-fc913ff073b6\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/medium.com\/@rwuebker\/on-not-teaching-entrepreneurship-fc913ff073b6<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Other blogs by&nbsp;Leanstack&nbsp;can be found here&nbsp;&nbsp;<a href=\"https:\/\/blog.leanstack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/blog.leanstack.com\/<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So far, we have heard the slogan \u201cLove the problem \u2013 not the solution!\u201d already in two of&nbsp;DigiReactor\u2019s&nbsp;morning events. Anssi Rantanen and Ali&nbsp;Jahangiri&nbsp;both talked about that \u2013 and they were perhaps not the only ones. \u201cLove the problem\u201d \u2013 what does that really mean? Problem is usually something that we want to get rid of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-1059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yleinen","tag-dpd"],"_links":{"self":[{"href":"https:\/\/digireactor.fi\/index.php?rest_route=\/wp\/v2\/posts\/1059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digireactor.fi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digireactor.fi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digireactor.fi\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digireactor.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1059"}],"version-history":[{"count":3,"href":"https:\/\/digireactor.fi\/index.php?rest_route=\/wp\/v2\/posts\/1059\/revisions"}],"predecessor-version":[{"id":2048,"href":"https:\/\/digireactor.fi\/index.php?rest_route=\/wp\/v2\/posts\/1059\/revisions\/2048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digireactor.fi\/index.php?rest_route=\/wp\/v2\/media\/1060"}],"wp:attachment":[{"href":"https:\/\/digireactor.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digireactor.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digireactor.fi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}